Free tools

Marketing tools, no signup.

Free calculators and testers for marketers and founders — measure return, size budgets, find funnel leaks and sharpen your copy. Instant results, in your browser.

Measure return

Marketing ROI Calculator

Turn spend and revenue into marketing ROI and ROMI.

Paid ads

ROAS Calculator

Return on ad spend from revenue and ad cost.

Ad Budget Calculator

Work out the spend needed to hit a sales goal.

Break-Even ROAS Calculator

The minimum ROAS you need to stop losing money.

CPM / CPC / CPL Calculator

Cost per 1,000 impressions, per click and per lead.

Unit economics

CAC Calculator

Customer acquisition cost from spend and new customers.

LTV Calculator

Customer lifetime value from spend, frequency and lifespan.

LTV:CAC Ratio Calculator

Compare lifetime value against acquisition cost.

Customer Churn Calculator

Churn rate, retention and average customer lifespan.

Optimisation

Conversion Rate Calculator

Conversions ÷ visitors, plus what a lift is worth.

A/B Test Significance Calculator

Is your A/B test result statistically significant?

Marketing Funnel Calculator

See drop-off at each funnel stage and where to fix it.

Social

Engagement Rate Calculator

Measure social engagement by reach or followers.

Content

Email Subject Line Tester

Score a subject line on length, words and impact.

Headline Analyzer

Score a headline for clarity, power and structure.

SEO & AIO

SEO Quick-Audit Grader

Grade your site against key on-page & technical SEO checks.

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Free Brand Audit

Get a senior strategist's audit of your marketing.