PR Network
Add-on serviceEvery release written, placed and distributed across our PR network of 742 outlets - AP News, Google News, broadcast affiliates, daily newspapers and hundreds of trade and lifestyle publications. Credibility your competitors can't fake, on demand.
Why it matters
Coverage is a credibility shortcut. A press mention across a recognisable network does in seconds what months of cold outreach can't - it tells a prospect someone else already vetted you.
Most 'PR' is a single press-release blast into a spam folder. Ours is a managed network of 742 channels - major wires, broadcast affiliates, newspapers and trade press - so a single story becomes dozens of placements, not one.
Every release is written to be picked up, optimised for the outlets it's going to, and distributed to the tiers of the network that actually match your story - national business news, local broadcast, or industry trade press.
Our approach
How we make PR & Press Release Distribution work.
Draft & angle
We write the release and find the newsworthy angle - the version of your story that a wire, a broadcast desk or a trade editor actually wants to run.
Distribute
Placed across the network tier that fits - major wires and Google News for national reach, broadcast affiliates and newspapers for local trust, trade press for industry credibility.
Report & reuse
You get the full list of live placements to point prospects to - on your site, in proposals and in sales conversations, long after the release goes out.
How we run PR & Press Release Distribution
A system, not guesswork.
What's included
PR & press release distribution is a separate add-on - quoted independently of your other services and available on request alongside any retainer.
Major wires & search visibility
Placement across major news wires and aggregators including AP News and Google News - the outlets that feed search results and other newsrooms.
Broadcast network affiliates
Distribution to ABC, CBS, NBC, FOX, The CW and other network-affiliate broadcast sites across 100+ local markets.
Newspapers & local news
Placement across daily newspapers and regional news sites nationwide, from major metro titles to local market papers.
Trade, business & career press
Coverage in industry, business and career-focused publications - built for stories that need to land with a professional audience.
Lifestyle & culture outlets
Distribution to lifestyle, culture and consumer titles - for stories with broader human-interest appeal.
Release writing & editing
Every release drafted, edited and angled in-house before distribution - written to be picked up, not just sent.
The science behind it
Powered by method + machines.
We pair proven marketing science with a best-in-class tool stack - so strategy is grounded in how people decide, and execution runs on the platforms that scale it.
Tools & technology we use
Google
The impact
Representative outcomes across engagements.
Why we're different
Most agencies sell activity. We answer for outcomes.
Access to a 742-outlet distribution network, not a single wire
Releases written and placed by an in-house team, not templated
Coverage matched to the tier that fits your story - national to trade
Questions, answered
PR & Press Release Distribution FAQs.
What is the PR network, exactly?+
A curated distribution network of 742 outlets we've built relationships and syndication access with - major wires like AP News and Google News, broadcast network affiliates, daily newspapers, and trade, business and lifestyle publications.
Do you write the press release too?+
Yes. We draft, edit and angle every release in-house so it reads like news, not an ad - then place it across the outlets that fit the story.
Is this included in my retainer?+
No. PR & press release distribution is a standalone add-on, quoted separately so you can add it whether or not you run our other services.
How many outlets will actually run our story?+
It depends on the newsworthiness of the release and the tier distributed to - but every release goes out across the full relevant slice of the 742-outlet network, not a single placement.
“They are the first agency that reported revenue to us before we asked. Every meeting starts with the number.”
Managing Director · retail group
Selected work
A selection of the brands and founders we have driven measurable pr & press release distribution results for, many of them partners for years. Representative case studies.
Leads that actually close
A calendar booked weeks out
From boutique to household name
Weeknights as full as weekends
Direct bookings over OTA commissions
Enrollment season, twice the applicants
A launch film built to travel
Classes full, waitlists longer
Online sales for high-consideration buys
Portfolio posts that became project briefs
Quote requests without the phone tag
The firm clients find first
Reviews that did the selling
Off-plan launch, sold through the waitlist
A waitlist for every treatment
Footfall that followed the feed
Reservations that fill the book
Experiences the feed couldn't scroll past
Filled the intake early
Test drives the showroom could barely fit
Limited onboarding - a few brands each quarter
Tell us your goals and a senior strategist replies within one business day - with the plan and the right tier for PR & Press Release Distribution.